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Fast Fashion

Fast Fashion can be defined as a model of mass-producing cheaply made, “of-the-moment” items that are sold at a lower price point.

It’s usually cheap, trendy clothing, produced at breakneck speed to meet consumer demand, so shoppers can snap them up while they are still “hot”, and then, sadly, discard them after a few wears. It plays into the idea that outfit repeating is a fashion faux pas, and that if you want to stay “in fashion”, you have to have the latest looks as they happen. It forms a key part of the toxic system of overproduction and consumption that has made fashion one of the largest polluters in the world.